ChatGPT for Digital Marketing
This course covers content strategy, SEO, social media, advertising, and marketing automation with ChatGPT.
14 lessons About 1 h 45 min Intermediate
What you'll learn
- Build a content strategy based on personas and documented market research
- Produce SEO-optimized articles and posts tailored for LinkedIn, Instagram, X, and TikTok
- Write Google Ads and Meta Ads copy, then differentiate them via A/B testing
- Develop an automated editorial calendar fueled by continuous competitive intelligence
- Measure campaign performance and calculate the return on investment of AI-assisted marketing
Course details
- Who it's for
- Non-technical professionals—executives, managers, marketing, HR, legal—looking to integrate ChatGPT into their daily work.
- Prerequisites
- Prior experience with generative AI is recommended.
- Length
- 1 h 45 min · 14 lessons
- Format
- Self-paced course 100% online, accessible 24/7 from a browser. Progress saved, resume anytime. Estimated duration: 1 h 45 min.
- Assessment
- Practical exercises offered throughout the lessons. Each lesson ends with its Key takeaways, supporting self-assessment. A final quiz of 5 corrected questions, at the end of the last lesson, validates learning.
- Accessibility
- Self-paced course accessible to people with disabilities: text content compatible with screen readers, keyboard navigation, and compliant contrasts. For any adaptation needs, email [email protected].
- Price
- Free
- Recognition
- Certificate of completion issued by Corsen AI, verifiable online.
- Syllabus
- Download the syllabus (PDF)